Gamifying Pizza Hut Deliveries With WebAR and Teenage Mutant Ninja Turtles
Production Company
Pizza Hut
Tool of North America
To support the upcoming animated movie “Teenage Mutant Ninja Turtles: Mutant Mayhem,” Pizza Hut and GSD&M presented Tool with an innovative opportunity to bring to life the pizza-filled world of TMNT. This radical WebAR experience begins with a set of special, Ninja Turtle themed pizza boxes and ends with one-of-a-kind sweepstakes, special screenings and pizza parties for a lucky winner and their 50 closest friends.
The Experience
We gamified the Pizza Hut delivery experience by sending consumers into the streets with piping hot virtual pizza, on a quest to find hungry Teenage Turtles lurking in the sewers.
The challenge? Use AR to locate manholes, defeat hungry mutants, and deliver pizza for a shot at winning awesome gear and tasty prizes. Raphael, Donnie, Leo, and Mikey fork over digital tips for successful deliveries and with enough scratch earned, participants become eligible for an epic sweepstakes. The experience showcased several innovative ways to spot turtles, whether out in the wild, on the street, or chilling at home on the couch with a slice.
Character Animations
Badges Animati0ns
UI Animation
Enter to win a prize!

If you had found all manholes you could win an awesome T-Shirt!
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