The Blue Paradox
Client
Production Company
SC Johnson & Museum of Science & Industry in Chicago
Radical Media
The Blue Paradox is an immersive museum experience designed to raise awareness about ocean plastic pollution. Through stunning visuals, interactive storytelling, and a fully immersive underwater-themed environment, the exhibition inspires visitors to take action—from individuals to corporations and governments.
My role
I was responsible for the 3D development of the entire exhibition space, supporting both the conceptual and execution phases of the project.
Working closely with the creative and production teams, I:
Helped conceptualize and design each room, including interactive displays, digital panels, lighting, and animated installations.
Produced detailed 3D models and realistic renderings to visualize the exhibition before construction. These visuals played a critical role in aligning creative vision, securing approvals, and guiding decision-making.
Supported budgeting and logistics by allowing the team to virtually calculate the number and size of screens, custom walls, lighting fixtures, furniture, and other elements required.
Conducted virtual mockups of real-world furniture and displays, integrating accurate measurements and aesthetics into the scene. This helped us evaluate fit and style before any physical purchases, ensuring each item aligned with the intended vision.
These 3D deliverables were essential in bridging imagination and implementation—bringing the underwater world to life with clarity, efficiency, and emotional depth.
3D Render vs Real
Photo Gallery
