Social Dallas is a mobile church based in Dallas, gathering across multiple venues and reaching a growing audience both in-person and online.
The nature of a mobile church creates a unique challenge: maintaining a consistent visual identity and engaging content across constantly changing environments.
My Role
I’ve been collaborating with Social Dallas across multiple projects, contributing to motion design, visual effects, animation, and video production.
Working within the church’s creative direction, my role has been to translate evolving weekly themes into visual content that remains clear, engaging, and cohesive across platforms.
The visual identity shifts frequently, with each sermon introducing a new aesthetic direction. My work supports this fluid system by adapting to rapid changes while maintaining consistency in structure, readability, and overall experience.
Across different projects, I contributed to:
- Motion graphics for services and digital content
- Visual effects and animation for video production
- Editing and assembling content for social platforms
- Supporting the overall visual language through consistent design choices
The Challenge
The challenge was to adapt content to a highly dynamic environment:
- Different venues and stage setups
- A wide range of content formats (services, social media, announcements, campaigns)
- A need for visual consistency while keeping the content fresh and engaging
The visual approach focuses on clarity, energy, and accessibility, aligning with the church’s goal of reaching people from different backgrounds. My contributions centered on translating this direction into practical decisions across projects, including:
- Maintaining visual consistency across different types of content
- Balancing production quality with fast turnaround requirements
- Supporting storytelling through motion, pacing, and composition
- Adapting visuals to both large screens (live events) and small screens (social media)
This ongoing collaboration has helped support Social Dallas’ ability to communicate consistently across both physical and digital spaces, contributing to a unified experience for their audience regardless of where or how they engage.
Unlike traditional branding projects, this work operates within a constantly evolving visual language.
The challenge is not defining a single aesthetic, but supporting a system that changes weekly while still feeling intentional and unified.
This experience strengthened my ability to adapt quickly, prioritize clarity, and make design decisions that hold up across different styles, formats, and environments.
Choir (Easter 2024)
Easter Sunday Choir Video:
As part of the Easter service, this piece focused on creating a lyric-driven visual experience to support a live choir performance.
The visuals needed to integrate seamlessly with the stage setup, which included a large curved LED panel above the choir and four vertical LED panels positioned behind them.
I was responsible for developing the visual content across all LED surfaces, creating a system that could support the performance, maintain visual clarity, and stay aligned with the overall aesthetic established in the teaser.
The challenge was not only designing a lyric video, but coordinating multiple screens with different proportions and roles within the stage.
The content needed to:
Stay synchronized with the choir performance
Maintain readability of lyrics across different viewing distances
Create a cohesive visual experience across all panels
Integrate with the physical lighting setup on stage
The visual approach was based on hierarchy and coordination between screens.
The curved top panel served as the primary canvas for lyrics and main animation, while the vertical panels were designed to support and extend the visual language without competing for attention.
Rather than duplicating content, the side panels were used to reinforce motion, rhythm, and atmosphere, creating a unified experience across the entire stage.
Easter Sunday Choir Motion:
A combination of 3D and 2D motion design was used to balance depth and clarity.
The 3D elements helped maintain continuity with the teaser’s aesthetic, while 2D motion allowed for precise control of typography and readability.
Special attention was given to timing and pacing, ensuring that the lyrics remained synchronized with the choir while allowing enough space for the audience to read comfortably.
The LED panels were also used as a light source, interacting with the physical stage lighting to enhance immersion and create a more cohesive visual environment.
The final result created a unified visual system across multiple LED surfaces, supporting the live performance while maintaining clarity, rhythm, and visual consistency with the overall Easter experience.
Other Motion Graphics Projects
Social Dallas Christmas Movie Tease
Mountains Series Teaser
Hidden Figures Series Teaser
Christmas Countdowns
Movie Service (Inside Out)
Social Media Posts Examples
Motion Frames
Background Motion Graphics
Nov. 2023 Calendar
Design Frames
